World Bangalore 10K

Yesterday we went to the World Bangalore 10K race sponsored by Tata Consultancy Services.  This event is a large event where NGOs can raise funds for their causes by participating in the race.  Moreover, businesses can “run for a cause” and raise funds for a specific NGO.

Both Enable India (where Sam and I are interning) and Dream A Dream (where Sarah and Kipaya are interning) participated in the event.  Unfortunately I did not get to walk with the EI team (I missed registration) but I did get to watch all of the different teams cross the finish line holding their banners about their various NGOs and causes.  The energy of the various NGOs was quite exciting and I especially liked the special cheers that many organizations were saying as they crossed the finish line.  I thought the event was quite fun, with dance music and food for participants at the big stadium finish.

Dream Team

Enable Team

More great photos from the event here at SE Wooster's flickr page.

Of course, I am one to always find something ironic in an event like this.  This event is a way to raise funds for NGOs who are working on very important social causes such as the employment of disabled adults and building life skills in underprivileged children.  The organization of the event, however, did not always match what I would think the values would be of these NGOs. 

Let’s use the example of bottled water, which was passed out to all participants at this event.  Bottled water is often stolen (I use this word to show my opinion of the extraction process) from local villages to be bottled and sold for huge profits.  The bottles are made with PET plastic that has a number of carcinogens that especially affect those who live near the production facilities, usually in low income areas.  At the Bangalore 10k, once the water was consumed, bottles were mostly tossed on the ground.  There were some trash bins (no recycling or composting) but they were rarely used.  Even if bottled water were to be recycled, it is unlikely that it would be made into another product that would be recyclable (this is called “downcycling”).  Thus, bottled water almost always has negative social and environmental connotations.  Would many of the people at the 10K (who I presume are somewhat socially/environmentally conscious) be okay with this if this were indeed the case? 

A big sponsor of the event, from what I could tell by their advertising everywhere, was Nike.  (Portland’s presence is even here in Bangalore.)  While Nike has done many things in the past few years to improve its image, I still do not believe that all of their practices are socially, economically, and environmentally just.  How much were their workers paid in Indonesia to make my favorite pair of red running shorts?  Do their factories use environmentally sound practices?  I’m not so sure.  Heck, some NGOs probably ordered their 10k themed shirts from Nike and they were made in some sort of “sweatshop” in India itself.  Perhaps even a young child made them.  Yet so many of the people at this very event are working to eradicate exactly these practices—so how could they be okay with having Nike there saying how awesome of a company it is?

To me, the bottled water and Nike aspects of the event (and these are just a two examples) are not aligned with the values underlying conscious consumption.  Nor are these aspects aligned with what the NGOs at this event represent.  That is not to discredit this event in any way since I think it is a good way for NGOs to network and fundraise and promote their work.  It is also a great event for laypeople to get involved in a cause.  I think it just goes to show that you sometimes have to be stuck within the system in order to “fight” it.  I am definitely in the system even though I am trying to change the system.  It’s extremely difficult to create a “pure,” “wholesome,” event to support social enterprise.  Perhaps the fact that the bottled water companies, Nike, etc are here at this event provides some opportunity for the NGOs to collaborate with them to create better practices.  (And this is coming from someone who’s always saying things like “I live to fight The Man” and such.)  If the partnerships can be nurtured in an effective way then perhaps large scale, sustainable, social change could become more of a reality.

After the 10K race.

Let me know if you all have any thoughts.  Is it okay that the Bangalore 10K has bottled water and Nike advertisements (to name a few examples) at its event?  Do we have to work inside the system?  What would an event for NGOs look like if it were to be truly fitting with these organizations’ social values?  I’m still processing these questions myself and I would like to hear other people’s responses.